Plataforma de videos con más de 85 000 títulos que abarcan diversas áreas temáticas, como antropología, negocios, cine, salud, historia, literatura, música, psicología, ciencias, ingeniería, etc.
In this video, LENA STEINHOFF explains her work towards developing a theoretically grounded and managerially relevant framework for managing customer relationships online. Focusing on current business practices and extant research, Steinhoff identifies five aspects that distinguish the online customer-firm relationship from its offline counterpart.
Prompt engineering is strategically designing and modifying prompts used in ChatGPT to achieve desired outputs and crafting prompts that provide clear instructions, relevant context, or specific constraints to guide the generation process. Discover prompt engineering as a mandatory skill and understand how to create prompts for optimal use.
This is a presentation on the use of social media by companies in public relations, marketing, and advertising with regard to startups and the revamping of existing companies.
Entrepreneurs don’t see problems, instead they recognize them as opportunities to solve the problem by creating a new business idea. We explore how, as an entrepreneur, you can see those opportunities in business and turn problems into success.
In this video, Professor Moreno covers the importance of integrating digital marketing channels, offering strategic and technical tips to ensure the integration of digital marketing campaigns.
In this video, Professor Rodriguez Baptista defines customer insights, discussing their importance and what they can help bring to light about customers and their wants and needs.
In this video, Professor Rodriguez Baptista interviews David Martín Muñoz (CBDO and Partner, Apache Digital), discussing the role of the customer journey and how it has changed with recent developments in technology and trends (as well as in light of the Covid-19 pandemic).
In this video, Professor Moreno shows the final parts of the customer journey, from evaluation to loyalty and advocacy by following a fictional customer through her decision-making process for buying a dress from a company.
In this video, Professor Srour discusses qualitative data (its definitions and its uses, as well as concepts including frequency, rate of frequency, mean and median) using an example that discusses the appreciation felt by gift recipients in correlation to the price of gifts.
In this video, Professor Moreno explains the importance of data in creating a 360-degree view of the customer and describes the types of customer data available to marketers.
This Customer Focused Person training video is an easy-to-follow look at the value of each customer interaction you might have on a daily basis. After watching this video, you will be able to identify what it takes to be a customer focused person and recognize the importance of looking after your internal clients as well as your external ones.
En este vídeo, el profesor Antonio González explica los esquemas de Asesoramiento y Reconocimiento en relación con las necesidades del cliente. Mediante un ejemplo cotidiano el vídeo muestra el uso de cada uno de los esquemas para mostrar que, dependiendo del tipo de cliente, existen diferentes problemas.
A sales training video course specifically for retail. Perfect for new employees or freshen-up seasoned veterans, this program presents a logical, five-step selling process which new hires can easily memorize and start using with customers right away.
En este vídeo, el profesor Antonio González explica algunas metodologías sencillas para poder conocer a los clientes potenciales en el proceso de venta de una reunión comercial, interpretando las necesidades y requerimientos del vendedor y comprador.
Aug. 25 (Bloomberg) - Ikea has grown to become the world's largest furniture chain with its sprawling out-of-town showrooms. Now it's trying inner-city stores. Bloomberg's Hans Nichols pays a visit to the Hamburg, Germany store.
This presentation features Karen Potter talking about social apps and virtual business teams meeting the needs of customers using consumer-driven technology.
Video interview with Johnny DeMaagd, executive director and founder of Left Field Coffee Co., filmed at one of their cafes in Middleville, Michigan. DeMaagd shares his journey in becoming an entrepreneur in his small town community for coffee justice. For DeMaagd, justice is connected with kindness which extends both locally and globally. Locally, Left Field is an inclusive third space beyond home and work for connection and belonging. Globally, Left Field impacts coffee-producing communities through supporting single-origin Fair trade and Organic coffees.
ClassPass Founder Payal Kadakia speaks with Emily Chang about her new book "LifePass," her journey as a female entrepreneur and businesswoman, and connected fitness trends in a post-pandemic world.
This video shows how organizations with a results focused culture outperform others because of the emphasis on achievement. Learn how leaders and managers are increasingly quantifying the value of internal procedures and inputs, in order to make changes where necessary.
Daniel Lubetzky explains why, in 2021, business leaders need to prioritize social impact more than ever, as well as his thoughts on the key traits needed to successfully lead a company-and a team-through challenging times.
In this video, Rosa Lacunza (Global HR Head, Teka Group) describes the context and challenges that the multinational corporation Teka faced in transforming from a decentralized country-based structure to a global structure, changing the company culture to better respond to the new globalized environment.
Women in high-stakes positions are scrutinized far more than men, says Tina Brown, to the point that they feel they have to be "gold in a silver job" and be absolute perfectionists to merely keep their position.For women, being a parent necessitates parental leave and companies must develop ways to keep females engaged so that they are able to integrate back into work smoothly.
En este vídeo, el Profesor Rodríguez explora la relación fundamental entre la gestión del talento y el aprendizaje. Destaca la creciente proximidad entre aprender y trabajar, subrayando la dificultad de alcanzar el 100% de la plantilla en términos de formación debido a limitaciones presupuestarias y a la falta de una cultura de aprendizaje en las organizaciones.
What defines a company's culture? Is it simply the benefits and perks or is it something bigger, like feeling inspired by those around you to do your best. We've asked some of our recent interviewees to chime in on this as well as the bigger question: how much should a company's culture influence your job search?
This program explores different types of organizational cultures, including power, role, task, and people cultures, and discusses group norms in companies. The video features a case study of a business with a disintegrating company culture.
En este vídeo, el Profesor Rodríguez aborda la tendencia emergente en las empresas de gestionar la felicidad de los empleados como parte integral de la gestión de recursos humanos. Se plantean preguntas fundamentales sobre la viabilidad y la relevancia de este enfoque en el nuevo Management, así como la posibilidad de designar responsables específicos para la felicidad de los empleados.
En este vídeo, el Profesor Rodríguez aborda la creciente relevancia de la experiencia del empleado (Employee Experience -EX-) en el contexto actual, donde la digitalización sitúa al cliente en el centro de las estrategias empresariales. Destaca cómo la atención hacia la experiencia del cliente ha llevado a reflexionar sobre la importancia de la experiencia del empleado en el ámbito de Recursos Humanos.
This video reinforces a key element of successful cultures – that they understand change is a constant part of doing business rather than an unwelcome surprise. This is an excellent video to show to anyone who might be reluctant to consider learning a new process or supporting a new initiative.
This video details various effective (and ineffective) ways to deliver constructive criticism. Based on decades of relationship research, you’ll walk away with a thorough understanding of how to find a proper balance between “too nice” and “too mean.”
Universidad de Lima
